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Franco Catalucci’s Story

Franco Catalucci was born in Trastevere, one of the most beautiful and evocative borough of Rome.
In 1945, during a very difficult war-torn period, he was just 15, the story of his work began by having experiences at barbershops.

Over the years, little by little, the passion for women's hairstyles and the experience in this field grew more and more. So, at the age of 21, Franco Catalucci opened his first beauty center.

Always engaged in professional works in the beauty center, he has always paid a constant attention to the research of cosmetology and beauty, and increased his knowledge by taking part in international exhibitions and winning several major awards in the field of Hair Styling.

Among his most prestigious awards we can certainly  find Wella Silver Award, Master of Color Award and The Centenary Cup in which he won the first place at Rome Exhibition in 1971 in an international context.

In addition, he attended the “Accademia Romana Acconciatura” (ARA), a training center of excellence in hairdressing and cosmetology, with the role of Assistant.

After taking part in many events in the field of Hair and Beauty, in 1961 Franco opened the second beauty center with his brother Lamberto Catalucci, in Rome, in Viale Marconi.

In the 70s he decided to involve his children in this activity and to teach them the art of hairdressing. So they have been working as beauty assistants in their father’s beauty center since they were kids.

Over the years Franco’s children have had a lot of professional experiences and, after many years of teaching, his father decided to give them the opportunity to carry on the name Catalucci...

And they did it with great success and satisfaction, because in 1990 they opened their first beauty center.

francocatalucci



"I hope that the Experience and the Passion
that I transmitted to my children
can help them in their authentic
professional future.
"



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